Senior Marketing Associate / Assistant Manager – Marketing

We are looking for a versatile and self-directed Senior Marketing Associate / Assistant Manager – Marketing to join our growing team. This role requires a strategic thinker and a detail-oriented executor who can manage diverse marketing functions and collaborate across teams. The ideal candidate should bring 6–8 years of overall marketing experience, with at least 5 years in the IT/technology sector, and be comfortable owning initiatives across channels and formats.

Key Responsibilities

Website Management (End-to-End)

• Lead day-to-day management of the corporate website using HubSpot CMS
• Create and maintain landing pages, website pages, forms, CTAs, and campaign assets
• Ensure website UX consistency, performance, and SEO alignment

• Collaborate with design, content, and tech teams for enhancements

Email Campaign Management (End-to-End)

• Plan, design, and execute email workflows and newsletters using HubSpot CRM and Marketing Hub
• Set up automation workflows and monitor campaign performance

• Create segmented email lists and optimize campaigns for engagement

Event Management (End-to-End)

• Manage planning and execution of both online and offline events including webinars, conferences, and internal activations
• Coordinate with internal teams, vendors, and partners for seamless execution

• Handle pre-event promotion, on-site logistics, and post-event follow-up

Branding & Office Environment Marketing

• Support branding and visual identity for new and existing office spaces

• Work with design partners to ensure brand alignment and consistency

Marketing & Sales Collateral Development

• Create and maintain brochures, pitch decks, case studies, and capability presentations

• Support sales teams with tailored content and materials for key accounts

Team Collaboration & Ownership

• Work closely with designers, content writers, and digital marketing teams in the team to collaboratively execute campaigns
• Collaborate with in team designers, content writers, and digital marketing teams to execute campaigns
• Take complete ownership of assigned marketing tasks from planning to delivery

• Ensure consistency and timely execution across channels

Cross-Functional Stakeholder Management

• Work closely with BU Heads, CXOs, and Sales Leaders for campaign planning and marketing requirements

• Gather inputs and deliver relevant marketing solutions for business goals

Reporting & Analytics

• Track and report on campaign, website, and email metrics using HubSpot, Google Analytics, and other tools

• Use insights to drive continuous improvements in marketing execution

Requirements

• MBA in Marketing or an equivalent postgraduate degree from a recognized institution
• 6–8 years of professional marketing experience with at least 5 years in the IT or technology sector
• Hands-on expertise with HubSpot CRM and CMS including workflows, landing pages, website pages, forms, and CTAs
• Familiarity with Salesforce, Marketo, Google Analytics, SEMrush, WordPress, and social media platforms
• Strong command over communication and content collaboration
• Comfortable working in a fast-paced environment with cross-functional and senior-level teams
  
  

Key Skills & Qualifications

MBA in Marketing or an equivalent postgraduate degree from a recognized institution 6–8 years of professional marketing experience with at least 5 years in the IT or technology sector

• Strategic thinking with a bias for execution
• Excellent project and time management
• Stakeholder collaboration and communication
• Content coordination and creative direction
• Data-driven mindset with attention to detail
• Adaptable and self-motivated professional approach