Modernizing PR and Media Publishing Operations through Agentic AI

A global provider of public relations (PR) and media publishing solutions needed to modernize its platform to meet rising demands for real-time engagement, personalized outreach, and high-volume publishing. Teams spent excessive time on manual formatting, media tracking, and repetitive communication tasks, which slowed delivery and affected service consistency.

Accion Labs embedded intelligent agents into the client’s core workflows and simplified publishing, lead generation, and internal support:

• AI-generated press releases based on structured client inputs
• Auto-updated media and influencer profiles using external verified data
• Lead prioritization driven by live market signals
• Context-aware support assistant powered by GPT-4 and LangChain
• Modular, cloud-native architecture with fast and scalable deployment on AWS

Business Impact

• Nearly 50% reduction in press release turnaround time
• Faster and accurate targeting of media and outreach opportunities
• Lower operational effort without compromising output quality
• Improved support speed and consistency across teams
• Enhanced strategic focus by automating high-volume, repetitive tasks
  
  

Download the full case study to see how Accion Labs helped this communications technology leader improve its operations with AI-powered automation.