Mobile user experience (UX) design refers to the positive experiences from applications and services running on mobile devices and wearables. Mobile UX design focuses strongly on efficiency and discoverability. Design principles for something like an app made to run on a desktop computer are slightly different from the most effective mobile UX design conventions. When users download an app, they don’t just want the mobile version of the website. They want a unique experience that justifies the time they spent downloading the app. Our team under this CoE works to give users a consistent experience throughout the platforms and devices.